This automation scenario allows you to connect Google Ads and Mailchimp
It can be build using Zapier, a no-code workflow automation tool. Zapier allows you to create automated scripts using a simple drag-and-drop interface for non-technical users. This is a ready-made scenario, but it can be customized by adding more apps, actions, filters or branches.
Categories
Google Ads and Mailchimp can also be integrated using automation tools other than zapier:
When this trigger fires in Google Ads
Triggers whenever a new campaign is created in Google Ads.
Then these actions happen in Mailchimp
Finds an existing campaign.
Sends a campaign draft. PLEASE NOTE: This action sends an email to _everyone_ signed up to the Campaign. Are you trying to send an email to just one person? [Set up an Automation within MailChimp](https://mailchimp.com/help/create-an-automation/) and assign the welcome email to a tag. Then assign that tag to your customer with the **Add Subscriber To Tag** Action.
This guide contains information on how to set up an automatic workflow that allows to Send emails from Mailchimp when you set new campaigns in Google Ads.
Part I
First, we need to connect Google Ads and Mailchimp to Zapier.
Create Zapier account.
Create Zapier account if you don't have one.
Connect Google Ads to Zapier.
Give Zapier access to your Google Ads account, using Google Ads credentials.
Connect Mailchimp to Zapier.
Give Zapier access to your Mailchimp account, using Mailchimp credentials.
Part II
Next, we need to create a workflow automation scenario using graphical no-code web interface of Zapier.
Set up a Trigger action for Google Ads
Choose the following trigger: New Campaign (Triggers whenever a new campaign is created in Google Ads.).
Then set up an Action for Mailchimp
Choose this action: Find a Campaign (Finds an existing campaign.).
Then set up another Action for Mailchimp
Choose this action: Send Campaign (Sends a campaign draft. PLEASE NOTE: This action sends an email to _everyone_ signed up to the Campaign. Are you trying to send an email to just one person? [Set up an Automation within MailChimp](https://mailchimp.com/help/create-an-automation/) and assign the welcome email to a tag. Then assign that tag to your customer with the **Add Subscriber To Tag** Action.).
Part III
Finally, we need to test this automation and publish it.
Customize data flow
Configure the data that is exchanged between Google Ads and Mailchimp.
Test the workflow and turn it on for production use
Test your scenario and publish to production. Now you have an automatic workflow, that will Send emails from Mailchimp when you set new campaigns in Google Ads!
Triggers when a new subscriber is added to an audience.
Triggers when a new campaign is created or sent.
Triggers when a subscriber is added to a segment or tag within an audience.
Triggers when a subscriber is added or updated in an audience.
Triggers when any current subscriber unsubscribes from an audience.
Triggers when a new customer is added to a selected store.
Sends events from your customer systems (PoS, CRM, email service provider, etc) to connect Google Ad campaigns to offline activity and business impact.
Adds a contact to a customer list. Note: It takes 6 to 12 hours for the customer list to be populated with contacts.
Adds a contact to a customer list using their email address. Note: It takes 6 to 12 hours for the customer list to be populated with contacts.
Creates a customer list in Google Ads Audience Manager.
Sends events from your customer systems (PoS, CRM, email service provider, etc) to connect Google Ad campaigns to offline activity and business impact.
Sets the status of a Google Ads campaign.
Google Ads (formerly Google AdWords) is an advertising platform by Google, used to advertise on Google search, Youtube, and other websites.
Mailchimp is an all-in-one marketing platform that helps you design email newsletters, automate campaigns, track results and more. Grow your business smarter, faster and easier with Mailchimp.
Zapier simplifies busy people's lives by automating web app data transfers, reducing tedious tasks, and allowing teams to collaborate effortlessly. With over 5,000 popular apps connected, it's never been easier to streamline your workflow.