Google Ads
Mailchimp
zapier

An automated workflow using zapier

Connects Google Ads + Mailchimp

Send emails from Mailchimp when you set new campaigns in Google Ads

About this workflow template

This automation scenario allows you to connect Google Ads and Mailchimp

It can be build using Zapier, a no-code workflow automation tool. Zapier allows you to create automated scripts using a simple drag-and-drop interface for non-technical users. This is a ready-made scenario, but it can be customized by adding more apps, actions, filters or branches.

Google Ads and Mailchimp can also be integrated using automation tools other than zapier:

Diagram

Send emails from Mailchimp when you set new campaigns in Google Ads
Workflow diagram: Google Ads + Mailchimp integration

How it works?

When this trigger fires in Google Ads

Google Ads

New Campaign in Google Ads

Triggers whenever a new campaign is created in Google Ads.

Then these actions happen in Mailchimp

Mailchimp

Find a Campaign in Mailchimp

Finds an existing campaign.

Mailchimp

Send Campaign in Mailchimp

Sends a campaign draft. PLEASE NOTE: This action sends an email to _everyone_ signed up to the Campaign. Are you trying to send an email to just one person? [Set up an Automation within MailChimp](https://mailchimp.com/help/create-an-automation/) and assign the welcome email to a tag. Then assign that tag to your customer with the **Add Subscriber To Tag** Action.

How to set up this workflow

This guide contains information on how to set up an automatic workflow that allows to Send emails from Mailchimp when you set new campaigns in Google Ads.

Part I

Configure Applications

First, we need to connect Google Ads and Mailchimp to Zapier.

  • Create Zapier account.

    Create Zapier account.

    Create Zapier account if you don't have one.

  • Connect Google Ads to Zapier.

    Connect Google Ads to Zapier.

    Give Zapier access to your Google Ads account, using Google Ads credentials.

  • Connect Mailchimp to Zapier.

    Connect Mailchimp to Zapier.

    Give Zapier access to your Mailchimp account, using Mailchimp credentials.

Part II

Build an integration workflow

Next, we need to create a workflow automation scenario using graphical no-code web interface of Zapier.

  • Set up a Trigger action for Google Ads

    Set up a Trigger action for Google Ads

    Choose the following trigger: New Campaign (Triggers whenever a new campaign is created in Google Ads.).

  • Then set up an Action for Mailchimp

    Then set up an Action for Mailchimp

    Choose this action: Find a Campaign (Finds an existing campaign.).

  • Then set up another Action for Mailchimp

    Then set up another Action for Mailchimp

    Choose this action: Send Campaign (Sends a campaign draft. PLEASE NOTE: This action sends an email to _everyone_ signed up to the Campaign. Are you trying to send an email to just one person? [Set up an Automation within MailChimp](https://mailchimp.com/help/create-an-automation/) and assign the welcome email to a tag. Then assign that tag to your customer with the **Add Subscriber To Tag** Action.).

Part III

Test and Publish

Finally, we need to test this automation and publish it.

  • Customize data flow

    Customize data flow

    Configure the data that is exchanged between Google Ads and Mailchimp.

  • Test the workflow and turn it on for production use

    Test the workflow and turn it on for production use

    Test your scenario and publish to production. Now you have an automatic workflow, that will Send emails from Mailchimp when you set new campaigns in Google Ads!

Supported triggers and actions

  • Mailchimp

    New subscriber

    Triggers when a new subscriber is added to an audience.

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    triggerbyzapieriftttautomateiopabbly-connect
  • Mailchimp

    New campaign

    Triggers when a new campaign is created or sent.

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    triggerbyzapierautomateiopabbly-connectpipedream
  • Mailchimp

    New subscriber in segment or tag

    Triggers when a subscriber is added to a segment or tag within an audience.

    zapier
    triggerbyzapier
  • Mailchimp

    New or updated subscriber

    Triggers when a subscriber is added or updated in an audience.

    zapier
    triggerbyzapier
  • Mailchimp

    New unsubscriber

    Triggers when any current subscriber unsubscribes from an audience.

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    triggerbyzapierpabbly-connect
  • Mailchimp

    New customer

    Triggers when a new customer is added to a selected store.

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    triggerbyzapierautomateiopipedream
  • Google Ads

    Send offline conversion

    Sends events from your customer systems (PoS, CRM, email service provider, etc) to connect Google Ad campaigns to offline activity and business impact.

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    actionbyzapierpabbly-connect
  • Google Ads

    Add contact to customer list

    Adds a contact to a customer list. Note: It takes 6 to 12 hours for the customer list to be populated with contacts.

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    actionbyzapierpabbly-connect
  • Google Ads

    Add contact to customer list with email

    Adds a contact to a customer list using their email address. Note: It takes 6 to 12 hours for the customer list to be populated with contacts.

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    actionbyzapier
  • Google Ads

    Create customer list

    Creates a customer list in Google Ads Audience Manager.

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    actionbyzapierpabbly-connect
  • Google Ads

    Send offline conversion (legacy)

    Sends events from your customer systems (PoS, CRM, email service provider, etc) to connect Google Ad campaigns to offline activity and business impact.

    zapier
    actionbyzapier
  • Google Ads

    Set campaign status

    Sets the status of a Google Ads campaign.

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    actionbyzapierpabbly-connect

Apps you need

Google Ads

Google Ads

Advertising

An online advertising platform by Google

Google Ads (formerly Google AdWords) is an advertising platform by Google, used to advertise on Google search, Youtube, and other websites.

Mailchimp

Mailchimp

Email Marketing

Email and marketing platform targeted for small Business

Mailchimp is an all-in-one marketing platform that helps you design email newsletters, automate campaigns, track results and more. Grow your business smarter, faster and easier with Mailchimp.

Zapier

Zapier

Automation Platforms

No-code automation service

Zapier simplifies busy people's lives by automating web app data transfers, reducing tedious tasks, and allowing teams to collaborate effortlessly. With over 5,000 popular apps connected, it's never been easier to streamline your workflow.